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Helping Athletes and High Performers Master Their Mindset

Rob Kelly
Rob Kelly

📜 Credentials

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  • MSc in Sport and Exercise Psychology

  • Qualified Clinical Hypnotherapist

  • Advanced Diploma in Elite Sports Mind Coaching and Sports Hypnosis

  • Specialized training in Golf Psychology (PGA Approved)

  • Advanced certification in Sports Neurofeedback with Focusband

  • Developer of Performance Routine HRV monitoring

  • Expert in performance pattern analysis

About Rob

I’m Rob Kelly — a sports mind coach with a background in performance psychology and sports hypnosis. I help athletes, teens, and professionals perform with clarity and confidence under pressure — in sport and beyond.

Why I Do This Work

I’ve always been fascinated by what separates good athletes from great ones — and over the years, I realised it’s rarely just physical.

It’s the mind.

I’ve seen incredibly talented athletes fall short because they overthink, freeze under pressure, or lose trust in themselves when it matters most.
And I’ve seen what happens when they learn how to manage that pressure — they come alive again. They enjoy their sport. They execute with confidence.

That’s why I do this work.
Not just to improve performance, but to help people reconnect with the best version of themselves — the version that’s already there, just buried under pressure, doubt, or noise.

What Backs This Work Up? Training, Experience & Trust

I’ve spent the past 8+ years working with athletes across all levels — from teenagers just starting out to professionals competing at the highest level.

My approach combines practical mental coaching with evidence-based techniques from sports psychology and sports hypnosis. It’s focused, effective, and tailored to the individual — because no two minds respond to pressure the same way.

I’ve helped:

  • Rugby players mastering closed-skill execution under pressure

  • Golfers rebuilding confidence after injury, burnout, or form slumps

  • Tennis players breaking through fear of failure in high-stakes moments

  • Teen athletes rediscovering belief, joy, and freedom in their sport

  • Elite performers refining their mindset at the pinnacle of their careers

The Elite Mind Method™

My Proven 3-Step Approach to Mental Performance Coaching

🔁 Step 1: Understand

We identify what’s really getting in the way
We uncover how your mind reacts under pressure and pinpoint the patterns (mental, emotional, or behavioural) that are limiting your performance.

🔄 Step 2: Disrupt

We interrupt the unhelpful cycles
Through guided visualisation, coaching, and skill-specific strategies, we challenge the mental habits that cause hesitation, fear, or frustration.

🚀 Step 3: Rewire

We build a new performance mindset
You leave with mental routines that stick — helping you access focus, confidence, and instinct no matter the environment or situation.

Let’s Talk About What’s Possible for You

Whether you’re an athlete, a parent of a teen, or a professional navigating pressure — the mental side of performance matters more than most people realise.

If something’s holding you (or your child) back, let’s talk.

No pressure. Just clarity.

One conversation. No commitment. Just a chance to see if this is the right fit.

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